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The UpMetrics DeCAL methodology

From program design to storytelling for fundraising, data is changing how operators and funders in the social sector drive impact. To help you on your path to become data driven at your organization, our team of experts has developed a step-by-step approach, also known as DeCAL, to help you and your team get started. The following list is a summary of the 4 steps of the DeCAL approach:

  • Define key objectives and indicators used to track progress towards them
  • Collect data and centralize information in one place
  • Analyze data and visualize impact, turning information into actionable insights
  • Leverage information to design programs, inform decisions, and tell stories to increase access to funding. 

For more information, download the DeCAL guide

You will begin your Impact Measurement journey with "Define" and, more specifically, by building out your Impact Framework.